Question

1. identify the scenario that shows a consumer enhancing a brands image.

manuel goes to his social media account and posts a picture in front of the hotel marque with the caption, \made it to paradise.\
manuel tells his coworkers about the weather on his last vacation.
manuel is not part of the company, so he cannot enhance a brands image.
manuel argues with a customer service representative at his hotel.

Explanation:

Enhancing a brand's image involves positive, public promotion of the brand. The first option has Manuel sharing a positive social media post about the hotel, which publicly highlights the brand in a favorable light. The other options either focus on unrelated details, make an incorrect claim, or involve a negative interaction that would harm the brand image.

Answer:

Manuel goes to his social media account and posts a picture in front of the hotel marque with the caption, "Made it to paradise."