Question

1. an advertising firm is interested in how men and women perceive a specific commercial for a new energy drink. the firm shows 12 male/female married couples the commercial and asks each married couple to separately rate the commercial on a scale of 1 (not interested in purchasing the energy drink) to 10 (would purchase the energy drink immediately). the scatter - plot shows the results with each individual data point representing one married couple. which of the following statements is justified by the scatter - plot? a) in general, the wives and husbands rated similarly, but the husbands tended to rate slightly higher than the wives. b) in general, the wives and husbands rated similarly, but the husbands tended to rate slightly lower than the wives. c) in general, the wives and husbands rated similarly, but each couple tended to give the same rating. d) the couples that the wives gave a high rating tended to be the couples that the husbands gave a low rating. e) the couples that the wives gave a low rating tended to be the couples that the husbands gave a high rating.

Explanation:

By observing the scatter - plot, we can see that the data points are clustered around the line y = x, indicating that husbands and wives rated similarly. Also, most of the points above the line y = x suggest that husbands tended to rate slightly higher than wives.

Answer:

A. In general, the wives and husbands rated similarly, but the husbands tended to rate slightly higher than the wives.