Question

bronson is collecting data about the growth of competitor firms over the last quarter and is interested in the factual data as well as a few stories and news reports about how this growth has been perceived and experienced by customers. the type of data he needs to gather would be
○ internal and qualitative
○ qualitative and quantitative
○ internal and external
○ internal only

Explanation:

1. Analyze the data types Bronson needs:

• Factual data about competitor firms' growth (like financial numbers, growth percentages) is quantitative (numerical, measurable).
• Stories and news reports about customer perception/experience are qualitative (descriptive, non - numerical, about opinions/experiences).
• The options about "internal" (data from within a company) don't fit because competitor data and customer - related reports are likely external. So the data types are qualitative and quantitative.

Answer:

B. qualitative and quantitative