Question

businesses use different strategies to compete in global markets. the key strategies include licensing, exporting, franchising, contract manufacturing, international joint ventures and strategic alliances, foreign subsidiaries, and foreign direct investment. instructions: match the example with the appropriate strategy. match each of the options above to the items below. foreign customers: loreal sells its beauty products to men in china. campbells soup: campbells soup company and nakano vinegar form campbell nakano. us cellular: flextronics in singapore makes a cell phone for us cellular. kfc: kfc sells the rights to do business as kfc in hong kong. bank of america: bank of america purchases office space in india for its online customer service representatives. budweiser: anheuser - busch will contract with a local firm to brew and market budweiser.

Explanation:

1. L'Oréal selling beauty products to men in China is exporting as it involves sending goods to a foreign market.
2. Campbell's Soup Company and Nakano Vinegar forming Campbell Nakano is a joint - venture/strategic alliance as two companies are collaborating.
3. Flextronics in Singapore making a cell phone for US Cellular is contract manufacturing where one company makes a product for another.
4. KFC selling the rights to do business as KFC in Hong Kong is franchising where a brand allows others to use its name and business model.
5. Bank of America purchasing office space in India for its online customer service representatives is foreign direct investment as it involves investment in a foreign country for business operations.
6. Anheuser - Busch contracting with a local firm to brew and market Budweiser is contract manufacturing as it's a production - related contract with a local entity.

Answer:

1. 5. Exporting
2. 1. Joint Venture/Strategic Alliance
3. 6. Contract Manufacturing
4. 3. Franchising
5. 4. Foreign Direct Investment
6. 6. Contract Manufacturing