Question

a company decides to save money by shipping its products by truck instead of by plane. which marketing mix element is pricing influencing in this example?
product
place
promotion
problem solving
question 19
when mariah sets prices for her company, she strives to maximize profit, which is considered a(n)
advertising goal.
transportation choice.
product strategy.
pricing objective.

Explanation:

First Question (Marketing Mix Element)

The marketing mix elements are Product, Place, Promotion, and Price (Problem solving is not a marketing mix element). "Place" in the marketing mix refers to distribution channels and logistics (like shipping). The company changes shipping (a part of place) to save money, so pricing (cost - saving here) influences Place. Product is about the good/service, Promotion about marketing communication, so those are incorrect.

A pricing objective is a goal for pricing decisions. Maximizing profit is a common pricing objective. Advertising goal is about promotion, transportation choice is part of place, product strategy is about the product’s features/design, so those don’t fit.

Answer:

B. Place

Second Question (Pricing Concept)