Question

complete the text with the correct pair of words. when you conduct academic research, _ important to tell your reader whe information came from; in other words, you should always _ your sources its... cite its... site its... cite its... site

Explanation:

1. For the first blank: "it's" is a contraction of "it is", which fits the grammatical structure "____ important to tell..." (needing a subject and verb). "Its" is a possessive pronoun, which does not work here.
2. For the second blank: "cite" means to give credit to sources in academic work, which matches the context of academic research. "Site" refers to a location (physical or digital), which is irrelevant here.

Answer:

it's . . . cite