Question

complete the text with the correct pair of words.
when you conduct academic research, _ important to tell your reader where the information came from; in other words, you should always _ your sources.
its... site
its... cite
its... site
its... cite

Explanation:

1. For the first blank, "it's" (contraction of "it is") is correct as we need to say "it is important". "its" is a possessive pronoun, which doesn't fit here.
2. For the second blank, "cite" means to give credit to sources (e.g., in academic writing), while "site" refers to a location. Since we are talking about academic sources, "cite" is the right word.

Answer:

it's... cite