Question

complete the text with the correct pair of words. when you conduct academic research, _ important to tell your reader where the information came from; in other words, you should always _ your sources. its... cite its... cite its... site its... site

Explanation:

1. For the first blank, we need a contraction meaning "it is" to form the phrase "it is important", so "it's" (the contraction of "it is") is correct, not "its" (the possessive pronoun).
2. For the second blank, "cite" means to reference sources in academic work, while "site" refers to a location, so "cite" is the correct term.

Answer:

it's . . . cite