Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. demographic data you obtained from the government. a marketing survey you posted on facebook. information collected from your company focus group. facts you collected from professional journal articles.

Explanation:

Primary data is collected directly by the researcher for a specific purpose. Secondary data is data that has been collected by others for a different purpose. The demographic data from the government and facts from professional journal articles are secondary as they are pre - existing data from other sources. The marketing survey on Facebook and information from a company focus group are primary as they are directly collected by the researcher for their market research.

Answer:

Demographic data you obtained from the government: Secondary
A marketing survey you posted on Facebook: Primary
Information collected from your company focus group: Primary
Facts you collected from professional journal articles: Secondary