Question

a couple planning a vacation may choose a hotel that costs more but uses appealing advertisements showing people enjoying a hot tub is an example of a(n) ___ buying motive. options: rational, emotional

Explanation:

Emotional buying motives are based on feelings and desires rather than practical considerations. An advertisement showing people enjoying a hot - tub appeals to emotions like relaxation and pleasure. Rational buying motives are based on logic and practicality such as cost - effectiveness. Since the appeal is to emotions, it is an emotional buying motive.

Answer:

emotional