Question

1 — definition and goals of persuasive speeches
learning objective: identify the qualities of a persuasive speech, including its goals and components.
ethos plays a key role in a persuasive speech by ____________.
a.) organizing the evidence in a rational manner
b.) making the audience feel a particular emotion
c.) establishing the speakers authority
d.) explaining the logic behind an argument

Explanation:

Ethos is an appeal to ethics and credibility. In persuasive speech, it builds the speaker's trust - worthiness and authority.

Answer:

c.) establishing the speaker's authority