Question

demographic segmentation
demographics are statistics that describe a population by personal characteristics.
examples include:

• age
• gender
• income
• marital status
• ethnicity
• education
• occupation

demographics help businesses understand who the __________ are.

Explanation:

The sentence "Demographics help businesses understand who the ______ are" is about identifying the group that demographics help businesses understand. In the context of demographic segmentation (used in business, especially marketing), demographics help businesses understand their customers (or target market). The blank should be filled with a term like "customers" or "target audience" as demographics are used to profile the people a business aims to serve.

Answer:

customers (or target audience, etc. - a term referring to the people businesses aim to understand via demographics)