Question

demographic segmentation
demographics are statistics that describe a population by personal characteristics.
examples include:

• age
• gender
• income
• marital status
• ethnicity
• education
• occupation

demographics help businesses understand who the __________ are.
psychographic segmentation
psychographics divide markets by psychological characteristics.
includes:

• lifestyles
• morals
• values
• habits
• activities
• hobbies & interests

psychographics explain why customers buy certain __________.

Explanation:

For the Demographic Segmentation blank ( "Demographics help businesses understand who the ______ are." )

In the context of demographic segmentation, demographics are used by businesses to understand their customers (or target market) since demographics describe the population (which for businesses is their customer base) by personal characteristics. So the most appropriate word here is "customers" (or "target customers", "consumers" could also fit, but "customers" is very common in business marketing context for this sentence structure).

Psychographic segmentation is about understanding why customers make purchasing decisions, and the object of buying is products (or services, but "products" is a common fit here as it's a general term for what customers buy). Psychographics help explain the motivation behind buying certain products.

Answer:

customers

For the Psychographic Segmentation blank ( "Psychographics explain why customers buy certain ______." )