Question

demographic segmentation
demographics are statistics that describe a population by personal characteristics.
examples include:

• age
• gender
• income
• marital status
• ethnicity
• education
• occupation

demographics help businesses understand who the ______ are.
psychographic segmentation
psychographics divides markets by psychological characteristics.
includes:

• lifestyles
• morals
• values
• habits
• activities
• hobbies & interests

psychographics explain why customers buy certain ______.
geographic segmentation
markets divided by where the customer lives.
can be divided by:

• nations
• states
• regions
• counties
• cities
• neighborhoods

also includes differences in climate.
businesses may sell different products in hot vs. cold climates.

Explanation:

Demographic Segmentation Fill - in - the - Blank

In demographic segmentation, the goal is for businesses to understand their customers (or target market). The sentence structure "Demographics help businesses understand who the ______ are" requires a noun that refers to the people the business is interested in, which is "customers" (or "target market", but "customers" is more direct here).

Psychographics is about understanding why customers buy certain products (or services). The sentence "Psychographics explain why customers buy certain ______" needs a noun that represents what customers purchase, so "products" (or "services") fits here.

Answer:

customers

Psychographic Segmentation Fill - in - the - Blank