Question

identify which of the 7 functions of marketing is best described in the following scenarios.

a. distribution (channel management)
b. financing (market planning)
c. pricing
d. promotion
e. market research
f. selling
g. product and service management (development of new features)

1. ______ a company adds a warehouse in asheville to ensure products could more quickly reach customers in north carolina.
2. ______ a company decides to accept paypal payments from its’ internet customers.
3. ______ a company decides to eliminate a product that has not sold well over the past 2 years.
4. ______ a company decides to add new stores to malls.
5. ______ a department store decides to have a 20% off sale on all shoes.
6. ______ an electronics manufacturer decides to add satellite radio product line to its product mix.
7. ______ a company hires children between the ages of 5-9 to come to their office and play with new toys.
8. ______ a fast food restaurant offers a game that allows customers to earn money and food prizes.
9. ______ a local food truck chooses to pay to have the business advertised on local park benches.
10. ______ a clothing retailer texts shipping updates to the customer.
11. ______ a technology store offers free classes on new technology and how to use the products a customer purchases because customers have complained that they do not know how to use products.
12. ______ takeout restaurants allow customers to order online instead of calling in their orders.
13. ______ a pharmaceutical representative for a company provides free samples to doctors during a sales presentation to build a relationship and ultimately convince them of the products quality.
14. ______ a new business applies for a loan at a bank in order to have funds necessary to start a new product.

Explanation:

Question 1

The scenario is about a company adding a warehouse to improve product delivery speed to customers, which relates to managing the distribution channel. So the function is Distribution (Channel Management).

Accepting Paypal payments is about facilitating financial transactions for customers, which falls under Financing (Market Planning) as it's related to financial aspects of marketing.

Eliminating a poorly - selling product is part of managing the product mix, so it's Product and Service Management (Development of new features) (here, it's about product elimination which is part of product management).

Answer:

A. Distribution (Channel Management)

Question 2