Question

large corporations collect vast amounts of information about their customers shopping habits, including how, when, why, where, and what they buy, and then use that information to ______.

○ improve customer - to - customer marketing

○ guide their business choices

○ determine net profitability

○ update human resources policies

Explanation:

• "Improve customer - to - customer marketing" is incorrect as corporations' main use of customer shopping habit info is not for customer - to - customer marketing.
• "Guide their business choices" is correct. Collecting customer shopping habit information (like how, when, why, where, what they buy) helps corporations make decisions about product development, marketing strategies, inventory management etc., which are business choices.
• "Determine net profitability" is incorrect. Net profitability is calculated using financial data like revenue, costs, not just customer shopping habit info.
• "Update human resources policies" is incorrect. Customer shopping habit info has no direct relation to human resources policies.

Answer:

B. guide their business choices