marketing basics test
name:
date:
class:
circle the correct answer
1 marketing connects businesses with
a employees
b competitors
c customers
d investors
2 marketing is important because it helps create
value and influences
a production costs
b consumer decisions
c employee schedules
d government policies
3 marketing is the process of creating,
communicating, and delivering
a profits
b goods only
c value
d prices
4 one main goal of marketing is to
a reduce competition
b meet customer needs
c eliminate advertising
d lower wages
5 which of the following is not one of the marketing
mix elements?
a product
b price
c people
d profit
6 promotion focuses on
a where products are sold
b how much products cost
c communicating value and benefits
d managing employees
7 modern marketing heavily relies on
a door - to - door sales
b digital marketing
c print - only advertising
d word of mouth only
8 market segmentation means dividing a market into
a profits
b locations
c smaller groups
d budgets
9 swot analysis helps businesses understand
a employee schedules
b strengths, weaknesses, opportunities, and
threats
c marketing costs only
d sales taxes
10 corporate social responsibility (csr) focuses on
a maximizing profit
b ethical and social responsibility
c lowering prices
d advertising only
part ii: matching
match each marketing function with its correct description
function letter
product & service management
distribution
selling

Question

marketing basics test
name:
date:
class:
circle the correct answer
1 marketing connects businesses with
a employees
b competitors
c customers
d investors
2 marketing is important because it helps create
value and influences
a production costs
b consumer decisions
c employee schedules
d government policies
3 marketing is the process of creating,
communicating, and delivering
a profits
b goods only
c value
d prices
4 one main goal of marketing is to
a reduce competition
b meet customer needs
c eliminate advertising
d lower wages
5 which of the following is not one of the marketing
mix elements?
a product
b price
c people
d profit
6 promotion focuses on
a where products are sold
b how much products cost
c communicating value and benefits
d managing employees
7 modern marketing heavily relies on
a door - to - door sales
b digital marketing
c print - only advertising
d word of mouth only
8 market segmentation means dividing a market into
a profits
b locations
c smaller groups
d budgets
9 swot analysis helps businesses understand
a employee schedules
b strengths, weaknesses, opportunities, and
threats
c marketing costs only
d sales taxes
10 corporate social responsibility (csr) focuses on
a maximizing profit
b ethical and social responsibility
c lowering prices
d advertising only
part ii: matching
match each marketing function with its correct description
function	letter
product & service management	
distribution	
selling

Accepted Answer

### Question 1
# Brief Explanations:
Marketing's core role is to link businesses with their target audience, which are customers. Employees, competitors, or investors are not the primary connection marketing focuses on.
# Answer:
C. Customers

### Question 2
# Brief Explanations:
Marketing aims to create value and influence how consumers make decisions about purchasing products or services. It does not impact production costs, employee schedules, or government policies in its primary role.
# Answer:
B. Consumer decisions

### Question 3
# Brief Explanations:
The marketing process involves creating, communicating, and delivering value to customers (and other stakeholders). It is not just about profits, goods only, or prices.
# Answer:
C. Value

### Question 4
# Brief Explanations:
A main goal of marketing is to identify and meet customer needs to satisfy them and build relationships. Reducing competition, eliminating advertising, or lowering wages are not marketing goals.
# Answer:
B. Meet customer needs

### Question 5
# Brief Explanations:
The traditional marketing mix elements are Product, Price, Place, and Promotion. "People" is part of an extended mix in some contexts, but among the options, it is not a core traditional marketing mix element (compared to Product, Price, etc.).
# Answer:
C. People

### Question 6
# Brief Explanations:
Promotion in marketing is about communicating the value, benefits, features of a product/service to the target audience. Where products are sold is Place, how much they cost is Price, and managing employees is not a promotion activity.
# Answer:
C. Communicating value and benefits

### Question 7
# Brief Explanations:
Modern marketing heavily uses digital marketing (online platforms, social media, etc.) as technology has advanced. Door - to - door sales, print - only advertising, and word - of - mouth only are outdated or limited approaches compared to digital marketing.
# Answer:
B. Digital marketing

### Question 8
# Brief Explanations:
Market segmentation is the process of dividing a large market into smaller, more homogeneous groups (segments) based on certain characteristics. It is not about dividing into profits, locations, or budgets.
# Answer:
C. Smaller groups

### Question 9
# Brief Explanations:
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is used by businesses to analyze their internal and external environment. It has nothing to do with employee schedules, marketing costs only, or sales taxes.
# Answer:
B. Strengths, weaknesses, opportunities, and threats

### Question 10
# Brief Explanations:
Corporate Social Responsibility (CSR) is about a company's ethical and social responsibilities towards society, the environment, and stakeholders. It is not about maximizing profit, just lowering prices, or only advertising.
# Answer:
B. Ethical and social responsibility

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