Question

in marketing, stp stands for
strategy, targeting, planning
segmentation, targeting, positioning
selling, timing, promotion
segmentation, testing, pricing
clear selection
the purpose of evaluating performance in the marketing plan process is to
celebrate company achievements
allocate budget for advertising
measure results and make strategic adjustments
replace underperforming employees

Explanation:

In marketing, STP is a well - known framework where Segmentation divides the market into distinct groups, Targeting selects the groups to focus on, and Positioning determines how to present the product in the market. Evaluating performance in a marketing plan is mainly about measuring results and making necessary strategic adjustments to ensure the plan is on track to meet goals.

Answer:

1. B. Segmentation, Targeting, Positioning
2. C. Measure results and make strategic adjustments