Question

a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a
multiple choice
product differentiation chart.
growth - share matrix.
research grid.
market - product grid.
perceptual map.

Explanation:

A perceptual map is used in marketing to graphically display how consumers perceive products or brands in a two - dimensional space, showing competitive positions and a company's own product/brand position.

Answer:

E. perceptual map