Question

your mission
for the next 24 hours (or based on yesterday + today), pay attention to the marketing you see in real life.
choose one example of marketing you noticed and break it down.
student instructions
answer the questions below in complete sentences.

1. what was the product, brand, person, or company?

(be specific.)

1. where did you see it?

(social media app, tv, youtube, store, school, sports, game, billboard, etc.)

1. who do you think the target audience was?

(age, interests, lifestyle—who was it meant for?)

1. what was the main goal of the marketing?

(sell something, build a brand, get followers, create hype, change opinions, etc.)

1. why do you think it worked—or didn’t work?

(design, music, colors, humor, emotion, repetition, timing.)

1. did it influence you in any way? why or why not?

Explanation:

To solve this, we'll pick a marketing example (e.g., a Coca - Cola advertisement) and answer each question:

1. What was the product, brand, person, or company?

The product and brand here is Coca - Cola, specifically their classic Coca - Cola carbonated soft drink.

2. Where did you see it?

I saw this Coca - Cola advertisement on a billboard located along a busy highway.

3. Who do you think the target audience was?

The target audience for this Coca - Cola advertisement seems to be people in the age range of 12 - 45 years old. This group generally has an interest in casual refreshments, and they lead active lifestyles where they might be on the go (like commuting on the highway) and in need of a refreshing drink.

4. What was the main goal of the marketing?

The main goal of this Coca - Cola marketing is to sell more of their classic soft drink. It also aims to build and reinforce the Coca - Cola brand image as a refreshing and enjoyable beverage for everyday moments.

5. Why do you think it worked—or didn't work?

This Coca - Cola advertisement worked. The bright red color of the Coca - Cola logo and the product in the ad is very eye - catching, which is in line with the brand's well - known and recognizable color. The image of the cold, fizzy drink also evokes a sense of refreshment, which can create an emotional connection with people who are thirsty or looking for a pick - me - up. Also, the simplicity of the ad (just the product and the logo) uses repetition of the brand's visual identity that people are already familiar with, so it reinforces brand recognition.

6. Did it influence you in any way? Why or why not?

It did influence me. The image of the cold Coca - Cola made me feel thirsty, and because I have positive memories associated with drinking Coca - Cola in social or refreshing situations, it made me want to buy a Coca - Cola the next time I was at a store or a restaurant.

Answer:

To solve this, we'll pick a marketing example (e.g., a Coca - Cola advertisement) and answer each question:

1. What was the product, brand, person, or company?

The product and brand here is Coca - Cola, specifically their classic Coca - Cola carbonated soft drink.

2. Where did you see it?

I saw this Coca - Cola advertisement on a billboard located along a busy highway.

3. Who do you think the target audience was?

The target audience for this Coca - Cola advertisement seems to be people in the age range of 12 - 45 years old. This group generally has an interest in casual refreshments, and they lead active lifestyles where they might be on the go (like commuting on the highway) and in need of a refreshing drink.

4. What was the main goal of the marketing?

The main goal of this Coca - Cola marketing is to sell more of their classic soft drink. It also aims to build and reinforce the Coca - Cola brand image as a refreshing and enjoyable beverage for everyday moments.

5. Why do you think it worked—or didn't work?

This Coca - Cola advertisement worked. The bright red color of the Coca - Cola logo and the product in the ad is very eye - catching, which is in line with the brand's well - known and recognizable color. The image of the cold, fizzy drink also evokes a sense of refreshment, which can create an emotional connection with people who are thirsty or looking for a pick - me - up. Also, the simplicity of the ad (just the product and the logo) uses repetition of the brand's visual identity that people are already familiar with, so it reinforces brand recognition.

6. Did it influence you in any way? Why or why not?

It did influence me. The image of the cold Coca - Cola made me feel thirsty, and because I have positive memories associated with drinking Coca - Cola in social or refreshing situations, it made me want to buy a Coca - Cola the next time I was at a store or a restaurant.