Question

6 multiple choice 1 point southwest airlines strategy is ______. differentiation leader differentiation focus (innovation) cost focus (operational effectiveness) cost leader 7 matching 2 points match each domain below with the swot dimension it corresponds to external, negative internal, positive internal, negative external, positive

Explanation:

For question 6: Southwest Airlines is known for its low-cost, no-frills model focused on operational efficiency to offer low fares, which fits the Cost Leader strategy.
For question 7: SWOT dimensions are defined as: External negative factors are Threats; Internal positive factors are Strengths; Internal negative factors are Weaknesses; External positive factors are Opportunities.

Answer:

1. Cost Leader

7.
External, Negative: Threats
Internal, Positive: Strengths
Internal, Negative: Weaknesses
External, Positive: Opportunities