Question

nate came up with an idea for a more durable soccer ball and developed a prototype. after setting a price with a reasonable margin, he decided to take special orders and sell the balls directly from his garage. he also promoted the ball with sales calls to professional soccer camps, where players could try out his product. in marketing terms, we recognize that nate has been determining the factors in the

select one:

o a. marketing mix.

o b. marketing equity.

o c. marketing concept.

o d. marketing distribution.

Explanation:

The marketing mix consists of product, price, place, and promotion. Nate developed a product (a durable soccer - ball), set a price, decided on a place (selling from his garage), and promoted it (sales calls to soccer camps). This aligns with the marketing mix concept. Marketing equity refers to the value of a brand. The marketing concept is a philosophy focused on satisfying customer needs. Marketing distribution is mainly about getting the product to the customer.

Answer:

A. marketing mix