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Question
in a push strategy, the focus is on end users. members of the channel who are targeted for promotion. members who typically rely on advertising. end users who drive the distribution of the new product. stimulating demand for an offering directly from the end user. question 44 2 pts at the end of the year, if malek reaches his annual sales quota, he is given an extra $10,000. this is an example of a bonus. a stipend. a salary. an output measure. a commission.
In a push - strategy, the focus is on members of the channel who are targeted for promotion as the product is pushed through the distribution channel. For the second question, a bonus is an extra payment given when a certain performance target (like reaching an annual sales quota) is met.
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- members of the channel who are targeted for promotion
- a bonus