Question

question 6 (12 points)
what is an example of a product that typically uses a direct distribution channel?
a alcoholic beverages
b cars
c meat and dairy products
d electronics

question 7 (12 points)
what should companies consider when choosing a distribution channel?
a the number of employees
b the price of the product
c the branding strategy
d the speed of delivery to the buyer

question 8 (12 points)
in which type of distribution channel does the product go directly from the manufacturer to the consumer?
a direct distribution
b indirect distribution
c retail distribution
d wholesale distribution

Explanation:

• For Question 6: Some products like electronics can be sold directly from manufacturers to consumers through their own websites or stores. Alcoholic beverages often have regulations and middle - men, cars may involve dealerships, and meat/dairy products usually have cold - chain requirements and middle - men for distribution.
• For Question 7: When choosing a distribution channel, the speed of delivery to the buyer is crucial as it affects customer satisfaction. The number of employees is not directly related to distribution channel choice, the price of the product is more related to pricing strategy rather than channel choice, and branding strategy is separate from the core considerations of distribution channel selection.
• For Question 8: By definition, in direct distribution, the product goes directly from the manufacturer to the consumer without intermediate parties. Indirect distribution has middle - men, retail distribution involves retailers, and wholesale distribution involves wholesalers.

Answer:

Question 6: d. Electronics
Question 7: d. The speed of delivery to the buyer
Question 8: a. Direct distribution