Question

question 19
a company saw an increase in sales for its single - load detergent capsule as customers heard about the product, but it had to increase promotion when competitors introduced a similar product.
which phase of the product life cycle is the detergent capsule in?
introduction
maturity
growth
decline

Explanation:

In the growth phase, sales increase as more customers become aware of the product. However, when competitors enter with similar products, companies often need to increase promotion to maintain growth. This aligns with the situation of the detergent capsule.

Answer:

C. Growth