Question

question 20
the fundamental philosophy behind_______ is to reduce investment in promotion and transfer part of the savings to lower price.
target return on investment pricing
price bundling
everyday low pricing
variable pricing
reverse auctions

Explanation:

Everyday low pricing aims to reduce promotion - related investment and pass on savings as lower prices to attract customers consistently. Other pricing strategies like target return on investment pricing focus on profit goals, price - bundling combines products for a price deal, variable pricing changes based on different factors, and reverse auctions involve buyers bidding for lower prices from sellers.

Answer:

C. everyday low pricing