Question

question 20
0.5 pts
the evaluative criteria used by consumers in the decision - making process may be:
invoked during the first stage of the consumer decision process.
objective facts or subjective opinions about the alternatives.
set aside if the consumer finds a better means of making the purchase decision.
used to identify alternative brands for consideration and possible purchase.

Explanation:

Evaluative criteria in consumer decision - making can be objective facts (like product specifications) or subjective opinions (like brand image). They are not just used in the first stage, not always set aside easily if a 'better' way is found, and are not mainly for identifying alternatives but for evaluating them.

Answer:

objective facts or subjective opinions about the alternatives.