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question 2 (multiple choice worth 5 points) (bh.3h.mc) which of the following is an example of loss aversion? valuing something you own more than its actual worth choosing to keep gift money rather than investing it buying a product because it is popular with your friends refusing to purchase a product because it is too expensive
Loss aversion refers to the tendency to prefer avoiding losses over acquiring equivalent gains, often leading people to overvalue items they own (the endowment effect, a direct example of loss aversion, as losing the owned item feels worse than gaining its market value). The other options do not fit: keeping gift money is risk aversion, buying due to friends is social influence, and refusing an expensive item is standard cost-benefit judgment.
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Valuing something you own more than its actual worth