Question

question 9 which of the following influences the process of determining price:
a purchase location
b sales promotion
c customers’ perception of value
d publicity

Explanation:

To determine which option influences price determination, we analyze each:

• Option a (Purchase location) relates to where a product is bought, not directly to pricing decisions.
• Option b (Sales Promotion) is a marketing tool to boost sales, not a core factor in setting price.
• Option c (Customers’ perception of value) is critical: Price is often set based on how customers value the product (e.g., willingness to pay).
• Option d (Publicity) is about spreading awareness, not pricing.

Answer:

c. Customers’ perception of value