Question

select the correct answer.
a cell phone company has launched a new cell phone with advanced features. which promotional strategy would be the best for the company?
a. deploy employees for telemarketing
b. place advertisements on radio
c. place advertisements on social media
d. send direct mail to all email addresses in the company data directory

Explanation:

New cell phones with advanced features target tech-savvy consumers, who are highly active on social media. Social media ads allow visual/ demo-focused promotion, precise audience targeting, and viral sharing, which is more effective than telemarketing, radio ads, or mass email for this product.

Answer:

C. place advertisements on social media