Question

select the correct answer from each drop - down menu. what are the parameters to assess a media type as a promotional tool? refers to the number of people or households that can come across your advertisement through a given media type is the average number of times an individual or household comes across your advertisement in a given promotional frequency reach sales reset next

Explanation:

Reach is defined as the number of people or households that can encounter an advertisement through a given media type. Frequency is the average number of times an individual or household comes across the advertisement in a promotional period. Sales are not related to these two - specific definitions in the context of the question.

Answer:

First drop - down: Reach
Second drop - down: Frequency