Question

select the correct answer.
elise is the marketing manager in a travel company. she is planning to place an advertisement in local newspapers to promote her travel packages. what is the best way of tracking the success of her promotional strategy?
a. ask a few friends whether they have seen the ad
b. check whether sales go up in the next quarter
c. link the advertisements to online promotions
d. see whether readership of that newspaper increased in the previous month

Explanation:

• Option A relies on a small, unrepresentative sample and doesn't measure actual impact on the promotional goal (sales/ bookings).
• Option B directly ties the promotional strategy to the core business outcome: increased sales of travel packages, which is the key metric for success of a promotional campaign.
• Option C is a tactic to extend promotion reach, not a way to track its success.
• Option D measures newspaper performance, not the ad's impact on travel package promotions.

Answer:

B. check whether sales go up in the next quarter