Question

select the correct answer.
which of the following is an example of a company using the 4 ps effectively?
a. mailing a coupon for one particular restaurant to everyone that lives in a certain state
b. distributing flyers for a gourmet restaurant at a high school basketball game
c. promoting a fast - food chain at a local fitness center
d. airing a commercial for a new toy during a popular kid’s television show

Explanation:

The 4 Ps of marketing are Product, Price, Place, and Promotion. For a company to use them effectively, the promotion (and other Ps) should target the right audience. A new toy's target audience is kids, and airing its commercial during a popular kid's TV show targets kids (right place for promotion, relevant product for the audience). Option A: Mailing a restaurant coupon to everyone in a state is too broad (not targeted). Option B: Distributing gourmet restaurant flyers at a high school basketball game—gourmet restaurants target adults/wealthier clients, not high schoolers. Option C: Promoting a fast - food chain at a fitness center—fitness centers promote health, fast - food is not a good fit for that audience. Option D matches as the toy's target (kids) aligns with the TV show's audience.

Answer:

D. airing a commercial for a new toy during a popular kid’s television show