super bowl total points: 50 directions: answer all questions. use complete sentences for short answer and case questions. section a: multiple choice (10 questions × 2 points each = 20 points) 1. which of the four p’s best explains why companies spend millions on super bowl commercials? a. product b. price c. place d. promotion 2. the super bowl itself is best described as which type of product? a. physical good b. raw material c. experience d. durable good 3. why are super bowl advertising slots priced higher than regular tv commercials? a. ads are longer b. limited number of ad slots and massive audience c. nfl requires higher prices d. ads include free merchandise 4. which audience are super bowl advertisers most likely targeting? a. a niche market b. a mass market c. only sports fans d. only young children 5. ticket prices for the super bowl are an example of which “p”? a. product b. price c. place d. promotion 6. streaming the super bowl on tv, apps, and online platforms best represents which “ a. product b. price c. place d. promotion 7. which product is most commonly marketed during the super bowl? a. office supplies b. snack foods and beverages c. construction equipment d. school materials 8. when a company releases its super bowl commercial early on social media, it is which strategy? a. market withdrawal b. extended promotion c. price skimming d. product elimination

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Accepted Answer

### Question 1
# Brief Explanations:
The Four P's of marketing are Product, Price, Place, and Promotion. Promotion involves activities to promote a product, like advertising. Super Bowl commercials are a form of advertising to promote products, so Promotion (D) is correct. Product (A) is about the item itself, Price (B) about cost, Place (C) about distribution—none fit as well as Promotion for explaining ad spending.
# Answer:
D. Promotion

### Question 2
# Brief Explanations:
A physical good (A) is a tangible item, raw material (B) is unprocessed, durable good (D) is a long - lasting physical item. The Super Bowl is an event/experience people attend or watch, so it's an Experience (C).
# Answer:
C. Experience

### Question 3
# Brief Explanations:
Super Bowl ad slots are limited in number, and the Super Bowl has a massive audience. Higher demand (from limited supply and large audience) leads to higher prices. Ads not necessarily longer (A), NFL doesn't set prices for ads (C), ads don't include free merchandise (D). So B is correct.
# Answer:
B. Limited number of ad slots and massive audience

### Question 4
# Brief Explanations:
A niche market (A) is a small, specialized group. The Super Bowl has a huge, diverse audience (not just sports fans (C) or young children (D)). A mass market (B) is a large, general audience, which fits Super Bowl advertisers' target.
# Answer:
B. A mass market

### Question 5
# Brief Explanations:
The Four P's: Price is about the cost of the product/service. Super Bowl ticket prices are the cost of attending, so it's Price (B). Product (A) is the item, Place (C) is distribution, Promotion (D) is advertising—none fit as Price.
# Answer:
B. Price

### Question 6
# Brief Explanations:
Place in the Four P's is about distribution channels. Streaming on TV, apps, online platforms is how the Super Bowl is made available (distribution), so it's Place (C). Product (A) is the event, Price (B) is cost, Promotion (D) is advertising—none fit as Place.
# Answer:
C. Place

### Question 7
# Brief Explanations:
Super Bowl is a big event with people likely to consume snack foods and beverages while watching. Office supplies (A), construction equipment (C), school materials (D) are not commonly marketed during Super Bowl. Snack foods and beverages (B) are common.
# Answer:
B. Snack foods and beverages

### Question 8
# Brief Explanations:
Releasing a Super Bowl commercial early on social media extends the promotion period (more exposure). Market withdrawal (A) is leaving a market, price skimming (C) is setting high initial prices, product elimination (D) is discontinuing a product—none fit. So B is correct.
# Answer:
B. Extended promotion

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