Question

test your knowledge
product mix
product mix refers to the total number
of products a manufacturer, retailer, or any other type
of enterprise offers for sale. a company offering a
blank product mix is generally less risky,
but usually returns a blank profit margin.
on the other hand, a brand with a narrow product mix
may be at risk if blank changes.

offering product blank is a great way to
provide blank and cost savings to
consumers. they may help bring new life products, too.
in many cases, this helps promote customer
blank.

word bank
lower
bundles
wide
convenience
demand
loyalty

Explanation:

1. For the first blank (after "A company offering a"), "wide" fits as a "wide product mix" is less risky (opposite of "narrow" later).
2. The next blank (profit margin) should be "lower" because a wide mix, while less risky, often has lower profit margins.
3. For "if ____ changes" with a narrow mix, "demand" makes sense—if demand for the few products changes, the brand is at risk.
4. "Offering product ____" refers to "bundles" (product bundles are a strategy).
5. "provide ____ and cost savings" matches "convenience" (bundles offer convenience).
6. "promote customer ____" is "loyalty" (bundles can build customer loyalty).

Answer:

1. wide
2. lower
3. demand
4. bundles
5. convenience
6. loyalty