Question

trevor is a marketing professional in a small firm. he wants to promote his firms online shopping website. he targets only those customers in his promotional strategy who use online shopping. which form of marketing does trevor demonstrate?
a. telemarketing
b. outbound marketing
c. social marketing
d. inbound marketing

Explanation:

Telemarketing uses phone calls, outbound marketing targets broad audiences unsolicited, social marketing focuses on social good, while inbound marketing targets already interested audiences (like existing online shoppers) to draw them to a business. Trevor is focusing on customers who already use online shopping, matching inbound marketing.

Answer:

D. inbound marketing