QUESTION IMAGE
Question
what is the group of everything a company sells called?
product line
product mix
distribution
promotion
question 12
what refers to the number of product lines a company has?
width
length
depth
consistency
In marketing, the product mix is the total set of products a company sells. The width of a product mix refers to the number of different product lines a company has. A product line is a group of related products. Distribution is about getting products to customers and promotion is about marketing - related activities to increase product awareness.
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Question 1: B. product mix
Question 2: A. width