Question

what is increased by the use of pricing technology?
select one:
a. customer dissatisfaction
b. employee frustrations
c. check - out time
d. accuracy

internet retailers tracking the price and shopping preferences of customers is
select one:
a. not always accurate
b. research
c. target marketing
d. behavioral targeting

Explanation:

For the first question: Pricing technology automates and standardizes pricing calculations, reducing human error, which increases accuracy. The other options are negative outcomes or inefficiencies that pricing technology reduces.
For the second question: Behavioral targeting involves tracking customer behaviors (like price sensitivity and shopping preferences) to deliver tailored marketing or pricing, which matches the described action of internet retailers.

Answer:

1. d. Accuracy
2. d. Behavioral targeting