Question

when publicity stunts get goofy
tom chivers, business
there’s a red car flying around the sun.
they put it there, likely to get people
talking about that car company.
that may seem goofy. but businesses want
to grab people’s attention. some try to
make us laugh. others get us to say, “wow!”
then they hope we will buy what they’re
selling.
it’s called marketing, and it’s all around us.
many companies put ads in magazines.
others post them on tv. some give away free
t - shirts or other goodies. and sometimes
they do strange stunts, like launching cars
into space! the plan is to get people talking.

question 6
read these passages from the article. which one shows that even
bad marketing can be good?
a. some even get customers to help. they ask people to
share fun stories.

b. pink goo splashed everywhere! firefighters had to hose
down the street.

c. that stunt made a big mess. but it sure got people talking
about snapple’s ice pops!

d. companies know people like tiktok and youtube. so they
put ads there.

submit

Explanation:

We need to identify the option that demonstrates bad marketing having a positive outcome. Option C describes a stunt that created a mess (bad marketing execution) but successfully generated conversation about the brand, which is a positive result for marketing. The other options either show positive marketing tactics (A, D) or only describe the negative event without a positive marketing outcome (B).

Answer:

C. That stunt made a big mess. But it sure got people talking about Snapple's ice pops!