Question

which of the following strategies involves some duplication of functions and smaller production runs, with customization limiting the ability of the firm to capture the cost reductions associated with mass producing a standardized product for global consumption?

o a. international
o b. transnational
o c. multinational
o d. localization
o e. global standardization

Explanation:

Localization strategy focuses on adapting products or services to local markets. This often leads to duplication of functions across different local - market versions and smaller production runs as products are customized rather than mass - produced in a standardized way for global consumption.

Answer:

d. Localization