Question

which two factors affect a companys choice of distribution channels? (choose 2.)
note: you will receive partial credit for each correct answer.
□ a. product brand
□ b. product color
□ c. product perishability
□ d. product weight

Explanation:

Product perishability dictates the need for fast, specialized distribution (e.g., refrigerated transport for fresh goods) to avoid spoilage. Product weight impacts shipping costs and logistics feasibility—heavier items may use fewer, bulk-focused channels to minimize expenses. Brand and color do not directly drive distribution channel choices.

Answer:

C. Product perishability
D. Product weight