Question

12 multiple choice 3 points suppose you work for a company that has selected a differentiation strategy to build and maintain a competitive edge in the market. your it department is considering a handful of projects that could improve profitability. which of the projects below is most consistent with your business strategy? select the best answer. a faster point of sale system for your in - store checkout lanes. a customer tracking system that allows you to engage with your customers after the sale to ensure they are getting the most value possible from their purchase. an automated phone system that handles customer calls with minimal human contact a system that lowers your cost by reducing excess inventory 13 multiple choice 2 points car and technology companies are currently competing over who can offer the first self - driving car. this is an example of a(n) ______ strategy. differentiation leader cost focus (operational effectiveness) cost leader differentiation focus (innovation)

Explanation:

For question 12: A differentiation strategy focuses on unique, value-added offerings for customers. The customer tracking system post-sale enhances customer value and experience, which aligns with standing out from competitors. Other options focus on efficiency or cost reduction, which are cost strategy priorities.
For question 13: Competing to launch the first self-driving car centers on innovative, unique technology to differentiate from rivals. This fits a differentiation focus (innovation) strategy, as it targets a unique, innovative offering to gain an edge, unlike cost-focused or general differentiation leader strategies.

Answer:

1. A customer tracking system that allows you to engage with your customers after the sale to ensure they are getting the most value possible from their purchase
2. Differentiation Focus (Innovation)