QUESTION IMAGE
Question
13 multiple choice 1 point
gutenberg not only became world famous as a result of his invention, but rich as well.
true
false
14 multiple choice 1 point
increasing the amount of advertising and mixing commercial and noncommercial content is known as
audience fragmentation.
hypercommercialism.
convergence.
globalization.
For question 13: Johannes Gutenberg, inventor of the movable-type printing press, faced financial struggles and debt throughout his life, never becoming wealthy from his invention despite its fame.
For question 14: Hypercommercialism refers to the expansion of advertising and blurring of lines between commercial and non-commercial content, which matches the description. Audience fragmentation is the splitting of audiences across media, convergence is merging media platforms, and globalization is global spread of media.
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- false
- hypercommercialism.