Question

(28 of 40)
bates manufacturing produces some of the finest furniture in north dakota. buyers worldwide attend furniture shows to view bates newest creations. last year, management increased its production capacity by almost 20 percent, assuming that increased capacity would lead to substantial cost reductions that would allow bates to lower its prices further. management assumed that buyers choose its furniture due to its high quality and reasonable prices. bates manufacturing is acting as if it is in the _______ stage of marketing thought.

○ sales - orientation
○ product - orientation
○ production - orientation
○ exchange - orientation
○ marketing - orientation

Explanation:

The production-orientation stage focuses on increasing production capacity to achieve cost reductions, assuming customers prioritize low prices and acceptable quality. Bates Manufacturing increased production capacity to cut costs and lower prices, aligning with this stage. Sales-orientation focuses on aggressive selling, product-orientation on product quality alone, exchange-orientation on transaction exchanges, and marketing-orientation on understanding customer needs first.

Answer:

Production-orientation