Question

1. consider the advertisement below.

your local bank welcomes you!
your money is safe with us.
now open!
how is the copy effective?
○ the image encourages the customer to contact the bank.
○ the statement, \your money is safe with us,\ sells the product.
○ the colors show trust and friendliness.
○ the logo shows brand identity.

Explanation:

The core need for a bank customer is the security of their funds. The explicit statement "Your money is safe with us" directly addresses this key concern, making it the most effective part of the ad copy by selling the bank's core service of secure money storage. The other options are either not supported by the ad (no contact prompt, no distinct brand logo) or less central to the bank's value proposition than the safety promise.

Answer:

The statement, "Your money is safe with us," sells the product.