Question

(37 of 40)
a firm is investigating the existence of powerful suppliers and the existence of potential entry or exit barriers. the firm is conducting this investigation as part of the ______.

demand analysis
customer analysis
competitor analysis
industry analysis
positioning

Explanation:

Powerful suppliers and entry/exit barriers are core components of analyzing the broader industry structure (a key part of frameworks like Porter's Five Forces, which falls under industry analysis). The other options focus on narrower areas: demand analysis looks at customer demand levels, customer analysis focuses on customer segments, competitor analysis targets rival firms, and positioning is about a firm's market placement, none of which cover supplier power or entry/exit barriers.

Answer:

Industry analysis