Question

chapter 5 quiz: question 3
2 tries left
in a high - involvement decision, we _____.
never suffer buyers remorse
conduct extensive external research
care a great deal about the outcome
know a great deal about the category
thats incorrect.
we may not need to conduct any external research if it is familiar.

Explanation:

High - involvement decisions are complex and have significant consequences. Consumers usually care a great deal about the outcome as the stakes are high. Just because it's a high - involvement decision doesn't mean one always conducts extensive external research (if they are already well - informed), and they can still suffer buyer's remorse. Also, knowing a great deal about the category doesn't define high - involvement decisions. High - involvement decisions are those where the consumer cares deeply about the outcome.

Answer:

care a great deal about the outcome