Question

2 - consumer buying process
learning objective: determine the steps in the consumer buying process.
sending out an email reminder is an example of how businesses influence the consumer through __________.
a.) problem/need recognition
b.) emotional motives
c.) an evaluation of alternatives
d.) rational motives

Explanation:

Email reminders aim to make consumers aware of a need or problem they may have, like a product they need to restock or a service they might want. This aligns with the problem/need recognition stage in the consumer - buying process.

Answer:

A. problem/need recognition