Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles. a marketing survey you posted on facebook.

Explanation:

Primary data is collected directly by the researcher for a specific purpose. Secondary data is data that has already been collected by others. Information from a company focus - group and a marketing survey posted on Facebook are directly collected by the researcher, so they are primary data. Demographic data from the government and facts from professional journal articles are data collected by others, so they are secondary data.

Answer:

Primary: Information collected from your company focus group, A marketing survey you posted on Facebook
Secondary: Demographic data you obtained from the government, Facts you collected from professional journal articles