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Question
in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. facts you collected from professional journal articles. information collected from your company focus group. demographic data you obtained from the government. a marketing survey you posted on facebook. primary secondary
Primary data is collected directly by the researcher, while secondary data is gathered from existing sources. Information from a company focus - group and a Facebook marketing survey are direct collections by the researcher. Facts from professional journal articles and demographic data from the government are from existing sources.
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Primary: Information collected from your company focus group., A marketing survey you posted on Facebook.
Secondary: Facts you collected from professional journal articles., Demographic data you obtained from the government.